Fashion and beauty
In Tokyo, it is exciting to see a variety of fashion trends ranging from high fashion to "fast fashion" (the latest fashion, featuring items produced quickly with quick turnover and with inexpensive prices) at the same time. There are also many other fashion shops that do not necessarily focus on the latest trend but feature their own tastes in the form of selected-clothing stores that deal with various brands specially selected by shop owners. Or, there are casual and home wear shops like MUJI targeted to all people regardless of age or gender. Also, GothLoli fashion (mixture of Gothic and Lolita fashion) or Anime fashion (Animation cosplay) have gained popularity among some people. High-end designer brand shops have opened one after another in Tokyo recently, and often have items that are only available in Tokyo. Limited items made in collaboration with famous designers of popular fast fashion shops such as GAP and UNIQLO as well as H&M and Forever 21 are also fun to buy. Various public fashion shows take place in Tokyo every year, so don't miss Tokyo's fashion scene—one of the world's centers for fashion trends.
Visit "fashion and beauty" spots in Tokyo today! This is a sample one-day route from Shibuya to Harajuku.
10:00
Shibuya
First, go to 109 in Shibuya to shop for the latest in accessories, shoes, skirts, dresses, and other trendy items at cheap prices. Don't miss very popular shops such as CECIL McBEE and GILFY.
Walk
11:00
Jinnan
After looking around PARCO, go to Jinnan, an area sandwiched between Koen (park) Street and Fire Street dotted with cutting-edge, select shops such as BEAMS TIME. P-cott is a beauty salon where announcers and TV celebrities get their hair styled and makeup. Why not try a new hairstyle and makeup?
Walk
14:00
Harajuku
Head for Harajuku via Cat Street, a center for stylish fashion called "Urahara" and shops loved by entertainment celebrities and fashion stylists.
Walk
15:00
Omotesando
Omotesando is a beautiful, wide tree-lined street and Omotesando Hills is a must-see spot with its many top, high-end brand shops and sophisticated fashion for adults.
Walk
16:00
Laforet Harajuku
Laforet Harajuku at the Jungumae intersection has been a must-go spot in Harajuku for many years. You can always get trendy fashion goods at popular shops there, For example, go to kitson studio, a select shop from Los Angeles in the U.S. and IRONY, which deals with "girlie" casual clothes.
Walk
17:00
Forever21
Many "fast fashion" shops compete with each in this area, including Forever 21, which first opened in Japan in 2009. Looking around such shops is sure to be fun.
Walk
18:00
Takeshita Street
Shoes are the key to coordinating your outfit. You can choose stylish but comfortable, well-fitting shoes at Diana Harajuku shop and get good advice from the shoe fitters there. If you want to get trendy items at the lowest prices, don't miss Takeshita Street.